Our Story

Our founder Nura started her career as a Singapore Airlines flight attendant where she learned the invaluable lessons in understanding the delivery of a high-end customer experience. As she was fortunate to travel the world she fell in love with luxury brands on her frequent visits to London, Paris, Milan, New York and Amsterdam.

For the past 7 years Nura lived in Amsterdam with her husband and 2 daughters working in the luxury retail sector looking after high rolling Asian customers representing brands such as Hermes, Luis Vuitton and Salvatore Ferragamo. It was during this time in the beginning of 2018 she took the brave step to launch her own fashion brand lemonhead, creating bold original designed premium silk scarves.

In Jan 2020 Nura and her family moved back to Singapore to grow the brand locally. The company is on a mission to bring exciting bold fresh scarf designs to you. We never print too much and everything we create is limited edition and of the highest quality silk. This way we avoid overstock and do our bit to make the planet a better place.